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Brand Manager - Controls
Atlanta, GA
Job Description
Description
Our Garden Segment is searching for a Brand Manager on the Controls Brand Team in our Atlanta, GA office. This role will report to the Director of Marketing. This position will include building a cohesive brand with clear omnichannel communications, a full product pipeline based on consumer needs, and breakthrough demand generation. This Brand Manager role will utilize brand management experience to chart and execute the strategic growth path of one of our largest lawn & garden brands.
MEASURES OF SUCCESS
- Responsibility for P&L including forecasting, budgeting, and managing spend against annual financial targets
- Serve as brand steward for newly articulated brand positioning ensuring its execution across products, packaging, communications, and advertising
- Identify, evaluate, and lead commercialization of new product development projects that fill out a 35-year pipeline consistent with growth objectives
- Partner with Sales and Customer Marketing teams to identify opportunities for growth for given brands within accounts and driving execution across the Business Unit teams
- Manage the annual operations of the assigned product portfolio, including the different aspects of the product life cycle
- Act as category expert through deep understanding of both consumer and customer needs
- Understand and anticipate industry trends to develop and execute annual and long-range business plans, including solid analyses that support overall recommendations
- Plan and execute budget to manage portfolio P&L, presenting variance, key drivers, and recommendations to management
- Lead geographically dispersed cross-functional teams, including, but not limited to, Sales, R&D, Product Development, Operations, Purchasing, Finance, Consumer Insights, Agency, and Legal to champion projects
- Manage project timelines, anticipate deviations from plan, and proactively identify and recommend solutions
- Develop business case, plan, and coordinate new product launches from concept to market, including consumer validation, product development, packaging development, volume forecasting, tracking and sales communications
- Develop sales tools/materials to optimize impact of the sales organization
- Plan and execute communication strategy to include, but not limited to electronic media, PR, POP, collateral, licensing tie-ins, etc.
IDEAL CANDIDATE ATTRIBUTES
- Bachelors degree in Marketing, Business or related field, MBA preferred
- 3-5 years of brand and/or product management experience within CPG
- Marketing/Sales experience focused on Home Center, Mass, or Hardware retailers
- Experience in strong cross functional collaboration, including with Marketing Research, Brand, R&D, Finance, Manufacturing, and 3rd party suppliers
- Creative, resourceful problem solving combined with an analytical and detail-oriented approach
- Demonstrated knowledge and experience utilizing syndicated data (Nielsen, IRI, Vista)
- Experience within the Lawn & Garden industry; EPA regulated products is a plus
- Exceptional project management skills and experience leading cross-functional teams
- Development and/or commercialization of eCommerce products a plus
- Proficient in analyzing/leveraging Sales and Financial data and persuasively presenting findings
- Experience successfully utilizing external agency partners (i.e. Strategy, Innovation, Communications, Design)
- Strong communicator with exceptional negotiation, written and verbal communication skills
- Ability to work in a constant state of alertness and safe manner
BENEFITS PACKAGE & EMPLOYEE PROGRAMS
- Comprehensive Medical, Dental, and Vision Insurance
- Free Life and Short-Term Disability Insurance
- Health and Dependent Care Flexible Spending Accounts
- 401k with 3% company match
- Paid vacation, holidays, and sick time
- Employee Assistance Program
- Access to thousands of free online courses
- Discounts on cell phones, movie tickets, gym memberships, and more!
- Education Assistance (both college degrees and professional)
- Referral Program with cash bonus
- Access to on-demand pay
- Paid Parental Leave
Central Garden & Pet Company (NASDAQ: CENT) (NASDAQ: CENTA) understands that home is central to life and has proudly nurtured happy and healthy homes for over 40 years. With fiscal 2022 net sales of $3.3 billion, Central is on a mission to lead the future of the Pet and Garden industries. The Companys innovative and trusted products are dedicated to helping lawns grow greener, gardens bloom bigger, pets live healthier and communities grow stronger. Central is home to a leading portfolio of more than 65 high-quality brands including Amdro, Aqueon, Cadet, Farnam, Ferry~Morse, Four Paws, Kaytee, K&H, Nylabone and Pennington, strong manufacturing and distribution capabilities and a passionate, entrepreneurial growth culture. Central Garden & Pet is based in Walnut Creek, California and has over 7,000 employees across North America and Europe. Visitto learn more.
We are an equal opportunity employer, and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, disability status, protected veteran status, sexual orientation, gender identity, or any other characteristic protected by law.
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Job Summary
Start Date
As soon as possible
Employment Term and Type
Regular, Full Time
Required Education
Bachelor's Degree
Required Experience
3 to 5 years
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